Privacy Policy

ACDelco Battery (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website acdelco-battery.com. We comply with all applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other state privacy laws.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.

1. Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Contact Us: Name, email address, phone number, and message content submitted through our contact forms
• Newsletter Subscription: Email address when you sign up for ACDelco Battery updates and product information
• Customer Service: Information you provide when seeking assistance with our battery products
• Warranty Registration: Product details, purchase information, and contact details for warranty purposes

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information: Device type, operating system, browser type and version
• Usage Data: Pages viewed, time spent on pages, click patterns, referring website
• IP Address: Your internet protocol address and approximate geographic location
• Cookies and Tracking: Data collected through cookies, web beacons, and similar technologies

Information from Third Parties

We receive information from:

• Amazon Associates: Tracking data when you click affiliate links to Amazon.com
• Analytics Providers: Aggregated data from Google Analytics and similar services
• Advertising Partners: Performance data for our marketing campaigns

2. How We Use Your Information

ACDelco Battery uses the collected information for the following purposes:

• Website Operation: Provide, maintain, and improve our website functionality
• Communication: Respond to your inquiries, provide customer support, and send product information
• Marketing: Send newsletters, promotional materials, and updates about ACDelco batteries (with your consent)
• Analytics: Understand how visitors use our website to improve user experience
• Security: Detect and prevent fraud, abuse, and security incidents
• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Product Development: Improve our battery products and develop new automotive power solutions

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. The types of cookies we use include:

Essential Cookies

Required for website functionality, including security features and basic operations. These cannot be disabled.

Analytics Cookies

Google Analytics: We use Google Analytics to analyze website traffic, user behavior, and measure the effectiveness of our content. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

Advertising Cookies

Amazon Associates: As a participant in the Amazon Associates Program, we use cookies to track clicks on affiliate links and measure conversions. This helps us earn advertising fees when visitors purchase ACDelco batteries through Amazon.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling cookies may affect website functionality. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. How We Share Your Information

ACDelco Battery does not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf:

• Website hosting and maintenance
• Email delivery services
• Analytics platforms (Google Analytics)
• Customer relationship management systems
• Security and fraud prevention services

Affiliate Partners

Amazon.com: When you click our affiliate links to purchase ACDelco batteries on Amazon, we share limited information with Amazon to track the referral. Amazon’s privacy policy governs any information you provide directly to Amazon.

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities, including:

• Compliance with legal obligations
• Protection of our rights and property
• Prevention of fraud or security issues
• Protection of personal safety

Business Transfers

If ACDelco Battery is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• SSL/TLS encryption for data transmission
• Secure server infrastructure
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you have specific rights regarding your personal information. ACDelco Battery respects and honors all applicable privacy rights.

How to Exercise Your Rights

To exercise any of your privacy rights, you may:

• Email us: privacy@acdelco-battery.com
• Contact form: Submit a request through our website contact page
• Mail us: Send written request to the address below

We will respond to your request within the time period required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request. You will not receive discriminatory treatment for exercising your privacy rights.

7. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that we have collected information from a child under 13, we will delete that information promptly.

We comply with the Children’s Online Privacy Protection Act (COPPA) and take children’s privacy seriously.

8. Third-Party Links

Our website contains links to third-party websites, including:

• Amazon.com: Product purchase links through our affiliate partnership
• Social Media: Links to ACDelco Battery social media profiles
• External Resources: Battery maintenance guides and automotive resources

We are not responsible for the privacy practices of these third-party websites. We encourage you to read the privacy policies of any website you visit. Our Privacy Policy applies only to information collected through acdelco-battery.com.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention criteria include:

• Contact Inquiries: Retained for 3 years after last contact
• Newsletter Subscribers: Retained until you unsubscribe
• Analytics Data: Retained in aggregated form for 26 months (Google Analytics standard)
• Warranty Information: Retained for the duration of the warranty period plus applicable statute of limitations
• Legal Requirements: Retained as required by applicable laws and regulations

When we no longer need your information, we securely delete or anonymize it.

10. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer data, including personal information, to the United States and process it there. We ensure adequate protections are in place for international data transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Privacy Shield Framework compliance (where applicable)
• Adequacy decisions for certain countries

11. Email Communications

If you subscribe to our newsletter or provide your email address, you may receive:

• Product updates and announcements about ACDelco batteries
• Educational content about battery maintenance and automotive power
• Promotional offers and special announcements
• Responses to your inquiries

Unsubscribe

You can unsubscribe from marketing emails at any time by:

• Clicking the “unsubscribe” link at the bottom of any marketing email
• Emailing us at privacy@acdelco-battery.com
• Contacting us through our website

Please note that even if you opt-out of marketing emails, we may still send you transactional emails related to your inquiries or customer service requests.

12. Do Not Track Signals

Some web browsers incorporate a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no uniform technology standard for recognizing and implementing DNT signals. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

If a standard for online tracking is adopted in the future, we will inform you about our practices in an updated version of this Privacy Policy.

13. California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. ACDelco Battery does not share personal information with third parties for their direct marketing purposes without your explicit consent.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will:

• Update the “Last Updated” date at the top of this policy
• Post the new Privacy Policy on our website
• Notify you via email if changes are material (for newsletter subscribers)
• Display a prominent notice on our website homepage

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

For EU Data Subjects: If you are located in the European Economic Area (EEA), you have the right to lodge a complaint with your local supervisory authority if you believe our processing of your personal information violates data protection law.

For California Residents: California residents may contact the California Attorney General’s Office at oag.ca.gov/contact with privacy-related complaints.

This Privacy Policy was last updated on January 2025. ACDelco Battery is committed to transparency and protecting your privacy rights under all applicable laws including GDPR, CCPA, CPRA, VCDPA, CPA, CTDPA, and UCPA.